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oh, hello. i'm fionna,

a brand and marketing professional, explorer of the intersection between creativity and strategy, connection cultivator, conceptual creative, & killer storyteller.

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i believe in the incredible power of conversation.

my goal

to uncover the simple, strong, undeniable truth of each brand.

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to find it, we have to ask the right questions, research, rethink, re-everything.

02_STRATEGY, DESIGN & EVERYTHING IN BETWEEN

Head of Brand and Marketing

Duckworth

Led strategy and planning, team structure, content, brand campaign narratives and digital marketing. Developed partnership, experiential and influencer programs driving authentic positioning in the outdoor space. 

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Campaigns included 

"Montana Born. American Made." & "Wool: Not Just For Winter." driving consistent 35%+ YOY growth.

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05_MY PUP, KODIAK

Bachelors in Business

Marketing + Communications

Massey University // 2013

Bachelor Foundation BS

Business

University Of Auckland // 2009

Diploma Graphic Design

Shaw Academy // 2017

06_MY EDUCATION

Brand Consulting

Marketing Strategy

Experiential Activation

Product Marketing

Creative Branding

08_MY SKILLS

get in touch if you'd like to discuss branding, strategy, the magnificence of taschen design books, who produces the best honey processed coffee, or how we can collab!

10_CONTACT ME

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