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Black Rifle Coffee Company - Guinness World Record
Project type
Experiential
Date
November 2020
Location
National
In 2020, amidst a global pandemic, we took on the challenge of bringing people together virtually through the launch of a new coffee.
The Black Rifle Coffee Guinness World Record project aimed to provide our club members with an immersive and educational coffee experience, offering the connection and community that people were craving during a time of isolation, setting a new standard for virtual coffee experiences in the process.
Leveraging three pillars for our content strategy - education, inspiration and entertainment - nearly 3000 of our brand advocates joined and enjoyed an exclusive coffee tasting and played a part in claiming the title.